The detail that changes everything

How the QR works

Every garment carries a code on the back with the place inside. You don’t need to install anything or sign up: point your phone’s camera at it and that’s it.

  1. Camiseta IZENA Gaztelugatxe · Mar & Leyenda – en blanco, espalda con el QR

    1

    Point the camera

    The code is printed on the back, under the logo. Open your phone’s camera and point it at the code. No app needed.

  2. Un móvil escaneando el QR de la camiseta, con el mapa abierto en la pantalla

    2

    The place opens

    The page of the place you are wearing opens, with the map at the exact spot: the same coordinates printed on the front. A button takes you to Google Maps to get there.

  3. El molino de Aixerrota en Getxo, el lugar al que lleva el QR

    3

    You go and see it

    The Aixerrota mill exists, it is in Getxo and you can go. That is what separates a nice drawing from a place with a name.

The code leads to izenabilbao.com/l/ and from there to the page of the place, with its map. It works with any phone and you don’t need to install anything.

See all the places

A real example

This is what you see when you scan it

The QR on the Aixerrota garment opens its place page: the map with the exact spot, a button to get there with Google Maps and the story of the place.

See the Aixerrota page